M marketing, or mobile marketing in its long form, is one of the hottest forms of promotion out there. It stems from Internet marketing, but there are many key differences. ? Internet marketing campaigns designed specifically for viewing on desktop and laptop computers simply do not translate well on mobile devices. It’s important, then, to think about mobile differently. Here are a few important distinctions to consider as you plan out your M marketing campaigns.This is about as simple and obvious as it can get, but often ignored in practice when it comes to marketing campaigns. What looks good on a full-sized computer screen may be totally illegible on a mobile device. The beautiful HTML, graphically enhanced email you created may pop in a laptop’s inbox, but on a mobile device the imagery is too tiny to distinguish what the email is about. There are a thousand examples out there of exceptional Internet marketing tactics that don’t translate well due to the screen size of mobile devices. In fact, text-based email campaigns, easy to read on any device size, are making a big comeback simply because of the popularity of mobile devices! If mobile marketing is key to your marketing strategy, make sure you keep in mind the screen size of mobile devices and plan your touch points accordingly.Often the call-to-action in Internet marketing includes a form submission. But the requirements for a successful form are quite different when it comes to mobile marketing! People using mobile devices are typically on the move just by the nature of the device. So an extensive, fifteen question form that is on a non-optimized, hard-to-read web coming page mouse up the website click is not likely to ever be filled out by a mobile device user. Less is more. Take the time to optimize a mobile page for your form and ask the least amount of questions in your form as possible.Again, for general Internet marketing these call-to-actions can work, but when was the last time you had easy access to a fax machine or a printer via your mobile device? Most likely never.//www.youtube.com/embed/A6-G-qqu6HI” frameborder=”0″ allowfullscreen>?
