Current world with ever evolving technologies have tuned people to perform every possible task on the ‘GO’, and One Percent Marketing And Web Design Champaign of the newest addition to this practice is Mobile Email. The term took its birth around 2008 when the world started witnessing the rise of a revolutionary trend with some amazing products like smartphones, tablets etc. And the rest is history!!Figures for Mobile Email Optimization:It will account for 15 to 65% of them opens, depending on your target audience, product and email type. (Source: eMailmonday)90% of Smartphone owners access the same email account on mobile and desktop. (Source: ExactTarget)More is read Mobile than on a desktop client or via webmail. ? Stats say 43% of email is now opened on a mobile device Litmus. (Source: Analytics)Going through the figures would have given a fair idea of the impact, however to go on the floor would require reforms on the traditional methods of drafting it.Thumb rules for optimizing email for mobile:1. Email for Mobile:Businesses have now started thinking beyond HTML and customizing them for mobile. Certain specifications can make reading in mobile pleasant like converting images to use , from print quality to web quality.2. Combine to reform:A subtle combination of text and images would ensure that the readers are able to read some part of the message before enabling images. If it contains too many images, provided they adhere to the rules above, add small text in the alternative text section.3. Ease of navigation:For touch screen devices place your linked text and images far enough for smooth navigation. Also create linked images to a comfortable size of 44X44 pixels so that extra space lingers around the image giving a plenty of room to select.4. Test!Always advisable and can help in the long run. Test to see if images are loading correctly?//www.youtube.com/embed/A6-G-qqu6HI” frameborder=”0″ allowfullscreen>?
