Digital marketing has become one of the widely preferred techniques of promoting products and services of a company in the past few decades. Search Engine Optimization is the commonly used methods for increasing the ranking of a website and for SEO purposes companies employ methods like keyword optimization, link building etc. Natural keyword utilization makes your website to appear more relevant and attracts search engine crawlers to find them easily. Similarly, Metadata is also crucial for boosting up the ranking of any website. Metadata contains the description and summary of the web pages and sometimes this abstract is also expressed in the form of metatags.
Before studying about the use of metadata let us firstly understand the metadata meaning. Metadata is basically a data which is used for describing the other data i.e. the synopsis of your data’s information. This is the reason that in technical terms it is coined as metadata. There are basically three types of metadata namely, document metadata, descriptive document and administrative metadata. Metadata is employed to find the location of resources and is also used for the discovery of resources. Metadata information is generally hidden and thus user is not able to see or observe your metadata.
There are several tools that are employed for extracting the metadata and for removing metadata from images, Windows Explorer can be used but these methods are mediocre and do not remove the location related data files effectively. There are some reliable third party tools for word metadata changer which can also be employed to remove metadata and one such superior tool is MetaWiper. MetaWiper is web-based tool which can remove the image metadata on platform with secure server.
It is easy to upload an image or content with metadata and you can also edit the metadata in images without much trouble but to remove the metadata from images is the intricate task to do. MetaWiper makes this complex job easy as it enables users to delete all the Exif metadata using simple graphic user interface. MetaWiper is also an excellent option if you want to remove metadata from PDF. If you are using MetaWiper then you need to buy any latest upgrades as these standards get included automatically in its engine.
For further information on metadata or its removal, you can visit Metawiper.com.
