Five Winning Strategies to Use for Banners
Banners are a crucial marketing tool for any company. Whether you rely on them on your own assumptions or occasions for trade shows,, hanging from the ceiling or attached to banner stands, the eye is attracted by them, convey a message and make an impact. Both chief banner materials to choose from are vinyl and cloth. Both can be printed in full colour and both may not be ineffective. Below are some points to remember when you are choosing between the two.
Lifespan
If stored incorrectly, while vinyl flake and can crack, material is usually more resilient, and printing techniques and modern materials enable fabric colours to be equally as bright and saturated as vinyl. There are lots of different cloths available to print on, therefore ask your banner expert for advice.
Price
Cloth banners do cost more than vinyl banners. If you are producing banners to get a once-off occasion, then vinyl might be your most cost effective option, but when you’ll use your banners repeatedly over a year or two, then the greater first cost of cloth banners balances out against the longer life.
Cleaning
One important benefit of vinyl banners is they are easy to wipe clean, should there be soiling or any spillages. Fabric banners might be water marks and however have to be carefully cleaned with a moist cloth to avoid staining. Both varieties must be allowed to dry completely before storing, to avoid growth of mould.
Storage
Vinyl banners must always be carefully rolled for storage. This is simple if you are using retractable banner stands, where they roll up into the stand itself. They should never be folded, as this results in long-term creasing and cracking. Fabric banners tend to be more resilient and may be folded or rolled.
Surface finish
Vinyl banners have a tendency to have a polished finish that reflects light. It is not usually a problem, but it lighting surroundings and specific settings you might prefer the more refined matte area of cloth banners.
Whichever form of banner you select, keep in mind that the better quality you purchase the better it is going to appear as well as the longer it will survive. There’s no point then saving cash by buying cheap and paying greatly amounts for a tradeshow area and badly printed banners attached to banner stands. Check several expert banner printers out, invest in tough banner stands and make a great impression right from the beginning.
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