? The big marketing idea for Realtors is not the myth that most believe; that marketing is simply placing an ad in the newspaper or online and waiting for business. That’s lead generation and only a part of what your marketing is as a whole. But the truth, the big marketing idea for Realtors, might shock you and cause your real estate business to shoot through the roof.Here’s the big marketing idea for Realtors that I want you to get because it’ll change your business. It’ll cause you to rise like Microsoft; from a dorm room start-up to a global juggernaut….”Marketing” is simply how your business appears to and interacts with your target market. It’s not just about actively generating leads (the big myth); it’s the whole package.Just some of the aspects of what marketing as a Realtor really are….* Generating leads* Advertising your services* Tracking your conversion statistics* Emphasizing your brand* Customer service* Prospect interaction* Your signage* Your website* Your logo* Your stationary* How you write your emails* How you smell (yea, really!)* Being intentional about portraying your brand to your target market* Too many more to list…..Do you see what I’m getting at? You are marketing whenever your target market sees your business, hears about your business and/or interacts with your business. That may be from directly seeing your advertisement but it also might be from word of mouth.Yes, part of marketing is generating leads; it’s a very important aspect. You need customers and marketing is about attracting those prospects.Another part of marketing is what your business looks like; how your logo looks, how you look in front of a prospect, what your website looks like, how you or your employees sound on the phone, etc.When you start to realize the big marketing idea for Realtors, it changes how you look at your entire business. Instead of foolishly thinking that your postcards encompass all of your Chapaign illinois marketing, you start understanding that how your website looks is part of it too.You start seeing that how you sound on the phone is marketing. You start getting the fact that you are a brand and that you need to emphasize that in everything your audience sees and hears about you, directly and indirectly.* Marketing is getting the word out about your real estate business in the most effective way, to your most targeted prospects, as much as you possibly can.* Marketing is what people are telling other people about your real estate business; not simply what you are telling them directly.* champaign marketing is everything your prospects see and hear about your real estate business, good or bad.* Marketing encompasses so much more than what 99% of Realtors think. Don’t be fooled and believe marketing champaign illinois is only about writing a good ad and turning prospects into sales. Yes, that’s a big part of your marketing plan but it’s not the only part. You’re missing a huge chunk if that’s all you focus on.Let me put the big marketing idea for Realtors this way….You may think that once you’re showing a house to a client, it’s all about “selling” and marketing is on hold. Wrong. What you’re wearing, how you’re talking, how you smell (believe it or not) is all marketing. Those prospects or clients are going to talk about you to their friends (your potential prospects). How you “market” to them, in-person, will dictate the word that they spread about you.* Is your mind racing now about all the details you’ve been ignoring that relate to your overall marketing?* Can you see how you’ve been neglecting to intentionally convey your brand to your target market?* Do you see how marketing is much more than only focusing on ads to generate calls to your cell?* Do you understand that how you speak on the phone to one prospect can impact 10 more prospects that you never talk to?The big marketing idea for Realtors that I want you to take away is that every little thing you do in your business that your target market personally sees or hears will affect 10x or even 50x more prospects out there.So tomorrow, when you’re interacting with one prospect, you’re interacting with 10-50 more prospects you’ll never see.So make it count and be intentional. When you do that, just watch your business shoot through the roof and turn into the next Donald Trump!
