? Hiring an SEO or internet marketing champaign illinois firm is a good decision for your website or company. There are several firms or persons in the market, pretending to be experts in search engine optimization or internet marketing. But unfortunately, there are lots of scams and frauds and many of them use black hat SEO techniques in order to get high search engine rankings in less time. Hence, it’s quite significant to make a distinction between a fraud and a genuine SEO firm.Below are a few questions that you should ask your potential SEO or Internet Marketing Firm in order to decide whether they are frauds or a genuine SEO Companies:Do you utilize ethical or white hat SEO techniques?You would never like your hard work punished by search engines because of something unethical that has been done to your website. As many SEO firms are using unethical or black hat SEO that can boost your search engine ranking in no time, but when search engines recognize this thing, they will surely punish your website by banning it to appear in SERPs. Hence, you should always keep away from those SEO firms which hint at using the black hat SEO techniques.Can I see your portfolio, case study and client testimonials?Ask your potential SEO or internet marketing firm to show you some of their case studies so that you can get an idea of their work tactics. Also, ask them to show you their portfolio and testimonials in order to see the projects that they have done successfully and check whether their clients are satisfied with their services or not.Will I need to change my website’s content? Who will be making these changes?Ask your potential SEO or internet marketing firm if they need to change your website content or not. If they say “yes”, then they may need your Ftp access and also they are dedicated to make your website content perfect. Because in terms of SEO, Content is the King.But if they say no, then there may be two reasons for this: Either you have got a perfect website or they are not taking their job so seriously. Nonetheless, a genuine SEO or internet marketer will always be eager to make your website content look perfect as per search engine parameters, but of course, you must keep full editorial view on the content that they have changed.because ultimately; it’s going to affect your own business.When will my website be at Number One Position in Google?Ask your potential SEO or internet marketing firm when your website will rank at the number one page of Google. It’s a tricky question as no one can guarantee the results that are totally in the control of third party (for ex. Google). If they guarantee number one ranking in a specified time, then there may be something wrong. So leave that company and look for the one which is more realistic and won’t offer you exaggerated promises just to get the business initially.What keyword or phrase you will use to show my rankings?It’s a fact that if you do a search for this article by its title, then it will be shown up at the first position in page rankings. If you search for the Web Page URL of a particular site, then again it will be shown up at the first position, for the reason that there is only one web page with that URL. But the actual test of your potential SEO or internet marketing champaign illinois firm is if they can increase your rankings via a particular keyword of phrase that is a common keyword or phrase and not something so restricted that you are the only one who will have that special search phrase. What are the odds that somebody will do a search for Questions to Ask Your Potential SEO or Internet Marketing Company?What’s your link building process?Link building is an important technique to increase rankings in search engines. So always ensure that your potential SEO or internet marketing firm makes satisfactory link building efforts. Link building is the process of creating good back links for your website in several ways. A good SEO or internet marketer will write keyword rich articles for your website and submit them in the most popular articles directory like ezinearticles.com, goarticles.com or isnare.com as these article directory provides good back links to your website. Also, you can post these articles to other locations for example, your company blog. If this technique works well, somebody else will find your article and post it to their website or blog, offering you a voluntary link to your website. But the only problem is that it’s a quite lengthy process (sometimes two or three months) for the actual results to be seen. Hence, you can also purchase some quality inbound links from a relevant and reputable website having a good page rank. The more back links your website have, the better your rankings will be. Important Note: Never purchase a link from the “Link Farms”, as they sell links just to make money for themselves.How will I see the progress?Ask your potential SEO or internet marketing firm that how you will be able to see the progress in your search engine rankings. If your potential SEO or internet champaign marketing firm is a genuine one, then they will send you regular SEO reports so that you can be well-versed with the real rises and falls of your rankings in the search engine results pages.An ideal SEO or internet marketing firm will always provide monthly reports from the client’s Google Analytics account (owned by the client, not the SEO firm) where they will highlight several performance statistics of your website. Like traffic details, conversion details, filed conversions reports and the geographic location of the visitors etc. And of course, they will let you check their Google Analytics account as often as you like.
